Branding

Logo

Our logo is our most valuable brand asset. Consistent usage of our logo is absolutely essential in establishing brand consistency. Our logo is simple, straightforward, and vibrant.

Do’s
Perfectly proportionate logo
Logo in black background
Monochrome in light background
Monochrome in dark background
Don’ts
Do not alter the shape
Do not alter the shape
Do not alter the rotate
Do not add any effect or shadows to the logo
Download PNG

Colors

Primary Colors
#5eb5de

Primary Brand Color
HEX #5eb5de
RGB (94, 181, 222)

#3f454d

Secondary Brand Color
HEX #3f454d
RGB (63, 69, 77)

#0d6efd

Primary Blue
HEX #0d6efd
RGB (13, 110, 253)

#198754

Primary Green
HEX #198754
RGB (25, 135, 84)

#dc3545

Primary Ref
HEX #dc3545
RGB (220, 53, 69)

#ffc107

Primary Yellow
HEX #ffc107
RGB (255, 193, 7)

Typography

TypePrimary Font (English)Chinese FontNotes
PDF/DesignDIN Pro思源黑體Aesthetic match; clean print-ready look
Website/SystemNot mandatoryNoto, 思源黑體Harmonizes well; clear for screens
System/AppNot mandatoryNoto, 思源黑體Consistent readability in UI applications
DocsArial思源黑體